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Photinia Lane
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Executive Summary
Strategic Analyst, leading influencer with experience in a broad range of operational disciplines and a focus on personal technology. Works with operations and marketing management, investors, and buyers of technology companies to provide practical guidance on dealing with changing needs and environments while leveraging technical competence and building new business opportunities.
Professional Experience
Founder
Enderle Group
Santa Clara, CA
Research
Fellow
Forrester Research/Giga Group
Cambridge, MA
Business
Development Project Manager
IBM
Armonk, NY
Financial
Analyst/Audit Manager/Competitive Analyst
ROLM Systems
Santa Clara, CA
Board/Advisory Positions
Member,
Industry Advisory Council
IBM
Armonk, NY
Member, Industry
Advisory Council
HP
Palo Alto, CA
Member, Industry
Advisory Council
Dell Computer
Austin, TX
Member, Industry Advisory Council
AMD
Sunnyvale, CA
Member, Industry
Advisory Council
Toshiba US
Irvine, CA
Executive
Associate, Promar Consortium
The Promar Group©
Cary, NC
Education
AA, Merchandising,
Orange Coast College, 1975
BS, Business Administration, Long Beach State University, 1977
MBA, Long Beach State University, 1984
CMA Certificate, Pace University, 1989
Regular Columns:
Internet
Week
Tech News World
Sam Whitmore's Media Survey
Biography for
Rob Enderle
Rob Enderle is identified by firms like Sage Circle and the Kensington Group, Sam Whitmore's Media Survey and publications like Technology Marketing as one of the most influential technology analysts in the world. As President and Principle Analyst of the Enderle Group, a forward looking technology advisory firm, he provides regional and global companies with guidance in how to better target customer needs; create new business opportunities; anticipate technology changes; select vendors and products; and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, GM, Ford, ROLM, and Siemens.
Rob has been ranked #1 since 1995 in press coverage world wide and been captured by the Wall Street Journal, Boston Globe, CNN, CNBC, the AP, Reuters, Bloomberg, New York Times, LA Times, Mercury News, MSNBC, NPR, and other services and papers world wide. He writes a regular column for Internet Week and co-hosted CNET radio. He has appeared on special segments for United Airlines, Silicon Valley this Week, Computer Currents, and Tech TV.
Rob has had the opportunity of sharing his unique insights and knowledge at world wide product launches, executive events, and national employee conferences for multi-national companies. His presentations include "Looking Ahead to the Future of Personal Technology" Xerox Parc, "Developing and Managing Analyst Relations" GigaWorld US and Europe, "Over the Technology Rainbow: Looking ahead to 2010" Emerging Technology Scene, "The Future of Mobile Technology" Power 2002, "Knowing your Customer" Microsoft, and "Comparing The Technology Vendors" Comdex.
Along with his other endeavors Rob's hobbies include digital photography, building and modifying personal computers, and he often works with young companies like OQO to help them get started.
Throughout his career Rob has been credited with a number of impressive accomplishments. He specified, deployed and audited one of the first large scale CRM applications in the mid-80s. He was instrumental in the successful acquisition by ROLM systems of its channel partners in the late-80s and was placed in IBM's executive resource program as a result of his work on their divestiture of ROLM. In the 90s he accurately forecast the decline of Apple and the failure of Netscape months in advance of the actual events. In the 2000s he is credited with forecasting the decline in the personal technology segment along with the key causes driving that decline.
As he became better known and the traditional research firms fell into decline his clients recommended he go out on his own and form a company to better address their emerging needs. This was the beginning of the Enderle Group which is designed with the assistance and guidance of The Promar Group© and it remains part of that Consortium.
©1975-2008 The Promar Group LLC - All Rights Reserved